Truly it varies per person. I personally get four sets of coupon inserts per week. Some of the inserts come from my newspaper subscriptions. One insert comes from someone I know who saves the coupon inserts for me.
When I get my subscription newspaper delivered on a Saturday besides looking at the ads for that week I take a look at what coupons are in there. I see if for my family it makes sense for that week to head to the store to pick up more newspapers or not.
For the most part I am satisfied with the 4 sets of inserts. There are times I do head out and purchase 6 or 8 papers, but this is normally only when there is a coupon for an allergy medicine that I use.
I am not going to be like some who tell you, you should purchase no less then 10. No, maybe 10 is too much for your household. Keep in mind when you are purchasing the papers, if you purchase 10 and only use coupons from 6 of the inserts you wasted $2 or more on a paper you didn't even touch.
My suggestion to you would be to purchase two newspapers. See if you find during sale times that you really could have used more of a certain coupon. If that is the case then maybe you want to increase it to three. Only you know what will work for you, your time, money and family. All I can do is make suggestions.
Is there one newspaper that is better than the other to buy? It really depends on what coupons you and your family use. Flip through the papers and look at the inserts, you might be surprised to find that the paper that cost $1.75 has the perfect coupons for you. Or maybe you want to mix it up and buy a $1.75 paper and a $2.00 paper.
On a side note I have heard of people arranging with stores or gas stations that at close on Sunday or first thing Monday morning the store or gas station will give them whatever left over coupon inserts the store has left.
I have yet to do this.
Bottom line you need to find what works for you.
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